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What Separates Language from Accessibility and Responsibility?
All companies have many regulations and business requirements to comply with today – plus additional scrutiny from enforcers and public commentary alike. It may seem like a never-ending list: doing what’s right for the business, humanity, a...
Alison Toon - October 25, 2022
Artificial intelligence
Buyer language selection
International marketing
Website localization
Corporate social responsibility
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Mastering Globalization in the De-Globalization Era
For the last few months pundits across the political spectrum have written op-ed columns and long articles questioning whether geopolitical events such as war and polarized politics signal the end of globalization. This post considers those...
CSA Research - May 19, 2022
Buyer strategic planning
Country/region data
Global content
Website localization
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Headless Global Content Doesn’t Happen by Magic
In recent years, there’s been a lot of buzz around “headless” systems – whether for content creation and management or for the translation workflows that feed the global customer experience. The concept being that rather than having a tradi...
Alison Toon - March 16, 2022
Content technology
TMS
Translation technology
Website localization
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Big Opportunities in Domestic Language Needs
Populations that do not speak the dominant language are often ignored in the United States and elsewhere, with the exception of certain regulated industries, such as insurance and healthcare. Of course, Spanish is the major non-English lang...
Arle Lommel - March 3, 2021
Buyer language selection
Country/region data
International marketing
Website localization
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Bad Translation? Audit Your Content
If you’ve ever heard someone tell you that, “The translation is bad!” and yet nobody is able to articulate why, you’re not alone. You have checked the quality that your linguists deliver – all is good. You and your LSPs set up a localizatio...
Alison Toon - February 17, 2021
Customer experience
Global content
Quality
Website localization
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