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Research for Marketers

For marketing leaders who need reliable data, clear analysis, and practical guidance to strengthen international strategy and prove global impact.

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How Much International Business Are You
Leaving on the Table?

40% of consumers will not buy in other languages

Source: "Can't Read, Won't Buy" © CSA Research

In the digital transformation era, global marketing teams operate in a complex international landscape with multifaceted challenges such as crafting a seamless global customer experience (CX) that complies with local expectations and regulations.

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Explore Our Consumer Research Powered by Data from Kantar Group

"Can't Read, Won't Buy - B2C" research based on data from

9,909
consumers in 33 countries. "Can't Read, Won't Buy - B2C

Can't Read, Won't Buy - B2B" research based on data from

1,116
business buyers in 33 countries. Can't Read, Won't Buy - B2B

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Meet Our Analyst

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Donald A. DePalma

Focuses on market trends, business models, and business strategy
Don Specializes in globalization strategy, language technology, and market research. With over 30 years of experience, he helps organizations optimize localization, machine translation, and multilingualism. As a writer and speaker, he provides insights on business globalization and return on investment for localization.
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