The Post-Localization Era
- 2023 marks the peak of localization and the rise of content globalization.
- Growth will now stem from global content solutions that blend translation, automation, and AI.
- Demand is shifting from language-to-language services to enterprise-wide globalization support.
- Service boundaries are blurring: content, support, marketing, and localization now converge.
- Providers must pivot from volume-based translation to solution-driven global content strategies.