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Leadership Reflections on Successes, Challenges, and What’s Ahead

Twice a year, CSA Research asks its LSP CEO Council members a focused and timely question. Their responses provide strategic insight into how language industry leaders assess performance, navigate challenges, and adjust priorities in a changing market.

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Read CEO Perspectives by Year and Topic

CEO commentary appears in order of company revenue size.
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Henning Hinz

CEO t'works Group
With 2024 ending, our industry finds itself at a pivotal moment of recalibration. The rapid pace of technological advancements over the last two years, especially in AI and machine learning, has reshaped how services are delivered, creating new opportunities while also introducing novel challenges. Innovation has been a cornerstone of success in the LSP industry for many years. Artificial intelli...
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2025
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Russel Haworth

CEO Acclaro
In October 2024, I joined Acclaro as CEO because I saw an incredible opportunity: to help businesses go global faster with smarter, tech-driven workflows. 2024 was a breakthrough year for generative AI, in the localization industry and beyond. It reshaped B2B across the board, changing how companies approach sales and marketing, product development, and customer experience. At Acclaro, we tackled...
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2025
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Matthew Taylor

CEO DA Languages
2024 has experienced continued growth in UK Public Sector interpreting. New public sector bodies have realised the importance and value interpreting can add, and on average, existing clients have double digit growth with no signs of this growth slowing. Immigration has continued in the UK and across Europe, creating ever more demand on interpreting LSPs. Qualified interpreters are essential to en...
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2025
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Christian Gardiner

CEO SeproTec Multilingual Solutions
In the little over six months I have been in the industry, my learning curve has been both exciting and inspiring. At Seprotec, we are thrilled by the changes we're witnessing across the industry and the technological developments we are implementing. This is a dynamic sector with immense growth potential, and we are fully convinced that it is one worth investing in. Ultimately, the winners will b...
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2025
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Simon Yoxon-Grant

President, CEO LanguageLine Solutions
Having spent two decades with LanguageLine before stepping into a five-year role at our sister company, I returned in 2024 to find an industry where cycles of innovation, once spanning years, now turn with breathtaking speed. This shift is driven by technological advances that challenge every corner of our field. We are at an inflection point. The decisions we make this year will echo for generat...
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2025
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Astrid Van Rossum

CEO Global Talk
In the rapidly changing world of technology and artificial intelligence, GenAI has gained a prominent role. Yet there is a prevailing fear regarding the impact of GenAI on the work of interpreters. The benefits of GenAI are many. It is capable of delivering real-time translations, making communication processes more efficient and faster, independent of time-zone or place. Moreover, GenAI can suppo...
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2024 2023
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Dominic Laporte

CEO Translation Bureau of Canada
Although the Translation Bureau is keeping a close eye on the impact of large language models, their advent does not change our human-in-the-loop focus. On the contrary, their demonstrated potential for bias and struggle with contextual elements such as cultural and linguistic specificity strengthen our conviction that language professionals are, and will remain, key players in the linguistic serv...
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2024 2023
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Paul Carr

CEO Welocalize
While there are many use cases for generative AI across corporations, we expect content supply chains to be disrupted as all the major content platforms integrate generative AI “co-pilots” into their applications. Consequently, localization workflows are about to change. Some content types will still follow the traditional linear process of translating from a source to a target language. However,...
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2024 2023
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Erin Wynn

Chief Commercial Officer Welocalize
How sales organizations can succeed in the "Post-Localization Era" involves understanding the evolving landscape of global commerce, where traditional localization is being augmented or replaced by more advanced technologies and strategies. Positioning AI, data analytics, content expertise, and fit-for-purpose solutions powered by technology, coupled with a strong focus on strategic partnerships,...
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2024
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Dave Bethea

Chief Sales Officer LanguageLine Solutions
The Post-Localization Era signals a transformative shift in how sales organizations operate. As markets become more interconnected, both locally and globally, businesses must move beyond traditional localization strategies and processes to thrive. Rather than focusing solely on translating content for different markets, successful sales organizations now prioritize creating universally customizabl...
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2024
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David Parry-Jones

Chief Revenue Officer DeepL
I don't believe we're in a "Post-Localization Era." If anything, I think it's more important than ever to be cognizant of language and cultural differences when doing business around the world. Recent events have shown us the importance of clear communication. Take, for example, supply chain disruptions, with people in headquarters often speaking a different language from those in the manufacturin...
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2024
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Steve Gravel

Business Development Direction Canada Translation Bureau
Post-Localization means a downturn in traditional translation volume for everyone—even for a government organization such as the Translation Bureau of the Government of Canada. It is the end of an era, yet it does not mean the end of our raison d’être. It is up to us to transcend traditional translation and redefine ourselves. Of course, this entails business reengineering, but from a sales point...
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2024
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Gráinne Maycock

Chief Revenue Officer Acolad
In the Post-Localization Era, where AI-powered global content solutions are taking over traditional language-centric services, sales organizations—like those in the content and language services space—need to reshape and redefine themselves. As technology takes center stage and customer demands evolve, thriving in this landscape means expanding beyond traditional buyers. Sales teams can—and must—t...
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2024
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Stephan Lins

CEO MediaLocate
The language services industry is experiencing an undeniable rebirth. AI has opened the floodgates to language automation, and Language Service Providers (LSPs) and tool developers alike are feverishly pushing new horizons of what’s possible. The relentless pace of AI innovation, marked by rapid development of AI tools, product announcements, and extraordinary performance claims, is dizzying. Keep...
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2025 2024
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Chris Menier

CEO Transifex
Forces shaping 2024 are anchored in three pillars: human-quality content creation, localization hubs, and measured impact. Human-quality content creation is crucial for globalizing at scale. Generative AI will enable personalized marketing strategies in local languages so companies can meet their customers where they are. TMSs and other language technology will be leveraged to create content that...
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2025 2024
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Maximilian Lachnit

CEO Transline
The first half of 2024 was definitely characterized by an increased demand for the usage of machine translation and AI-influenced workflows combined with consulting services on the topic of AI. In addition, macroeconomic circumstances mean that companies have to economize on many projects and are therefore looking for ways to reduce costs. The continuing demand for digital processes, improvements...
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2025 2024
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Mary Kazamias

CEO TRSB
Historically, content has been created by humans, localized by humans, and then digested by humans. For several decades, various technologies have facilitated the localization process, such as Computer Assisted Translation Tools, Translation Management Systems, as well as Machine Translation. However, in the last few years, new technologies on the market have disrupted not only the process itself...
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2025 2024
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François Chartrand

President, CEO Versacom
Whether or not we are in a Post-Localization Era can be the subject of some debate, as a vast number of organizations are still trying to figure out how to trust AI, let alone harness and leverage it. This does not negate the fact that AI will inevitably drive the transition from language-centric tasks to global content creation: the possibility to quickly create multilingual content—albeit generi...
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2024
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Silke Zschweigert

Group CEO JONCKERS
It’s a fascinating and fast-moving time in our industry as we all explore and apply the capabilities of AI. The pressure to offer solutions that help companies do more for less has always been there, but the speed of change has gone up exponentially. This means that leaders at LSPs need to define and apply new approaches faster than before. Generally, the opportunity could be huge for us to build...
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2024
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Pedro Luis Díez Orzas

Founder, CEO Linguaserve
It is no longer a matter of managing a crisis, rather it is about pushing forward into a new stage. 2021 was a very good year for us, in which we experienced significant growth. Although COVID-19, with its new variants, continues to be a major factor affecting the momentum of this new stage. This is a long-distance race, in which digital transformation must be accompanied by organizational, traini...
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2025 2024 2023 2022 2021

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