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Automated Interpreting: A Blessing or a Curse?
Some people feel that using artificial intelligence (AI) to interpret human speech is a curse because individuals using the service could suffer harm due to mistranslations or because interpreters might lose their livelihood. Others embrace...
CSA Research - November 20, 2023
Artificial intelligence
Customer experience
Customer support
Industry news
Interpreting
Interpreting technology
Quality
Technology adoption
Automated Interpreting
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Changing Language – Inclusive Terminology in the Enterprise
Language constantly evolves. We all know words from our childhood that today’s kids don’t understand (or laugh at), and teens constantly introduce us to new slang and acronyms. Marketers develop new concepts; community and culture drive cha...
Alison Toon - January 5, 2022
Quality
Global content
Customer experience
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7 Steps to Ensure Japanese Linguistic Quality
So you want to be big in Japan? What does it take to promote your brand in the country and how can you avoid being seen as a sub-par performer in a market widely known for its expectations for excellence? The Japanese market is an attractiv...
Arle Lommel - November 11, 2021
Country/region data
International marketing
Market entry
Quality
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How to Prevent – or Fix – eCommerce Blockers for International Travelers
At last – though with restrictions – international travel is starting up again. Whether for business, vacations, or long-awaited reunions with family and friends, people are beginning to cross borders and visit locations outside their home...
Alison Toon - November 10, 2021
Business process globalization
Customer experience
Customer support
Quality
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Bad Translation? Audit Your Content
If you’ve ever heard someone tell you that, “The translation is bad!” and yet nobody is able to articulate why, you’re not alone. You have checked the quality that your linguists deliver – all is good. You and your LSPs set up a localizatio...
Alison Toon - February 17, 2021
Customer experience
Global content
Quality
Website localization
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