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Market entry
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Don’t Lose Big Money by Saving Pennies on Localization

It’s the end of 2023 and, rather than contemplating a bright and happy new year, many enterprise localization groups are looking at another year of austerity measures. Through most of 2023 they told us they were either holding steady on spe...
Arle Lommel - December 20, 2023
Buyer strategic planning
Market entry
ROI
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7 Steps to Ensure Japanese Linguistic Quality
So you want to be big in Japan? What does it take to promote your brand in the country and how can you avoid being seen as a sub-par performer in a market widely known for its expectations for excellence? The Japanese market is an attractiv...
Arle Lommel - November 11, 2021
Country/region data
International marketing
Market entry
Quality
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Skyrockets in Flight, Internet Delight
A webinar audience member recently asked about a country not included in our recent “Can’t Read, Won’t Buy – B2C” survey. His question was, “Where is Algeria?” After our half-joking response – “it’s in Northern Africa, east of Morocco” – we...
CSA Research - September 2, 2020
Buyer language selection
Country/region data
Market entry
Website localization
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The Science Behind Consumer Market Research
Recently CSA Research launched the third edition of our oft cited “Can’t Read, Won’t Buy” research. We originated this topic of research in 2006 and continue to provide companies worldwide with the reliable data they need to plan and execut...
CSA Research - July 29, 2020
Buyer language selection
Buyer strategic planning
Country/region data
Market entry
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Need It or Want It? English May Be the Only Way to Get It
Consumers prefer accessing information, making online purchases, and getting technical support in their own language. That’s not a big surprise, but data from our third edition of “Can’t Read, Won’t Buy—B2C”, combined with our other researc...
CSA Research - July 15, 2020
Customer experience
Global content
International marketing
Market entry
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