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How Official English Language Changes US Policy

On March 1st US President Trump signed an executive order (EO) designating English as the official language of the United States. This action takes the first step to reverse a decades-long federal policy of providing critical government, he...
Peter Coleman - March 5, 2025
Business climate
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Interpreting
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The Rise of Dialectal MT-ism
National variants of multinational languages such as English, French, and Spanish underscore the challenges to a government or business of providing readable content to any citizen or customer, prospect, or employee. They face what sociolin...
CSA Research - March 22, 2023
Artificial intelligence
Interpreting technology
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Machine translation
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Mastering Globalization in the De-Globalization Era
For the last few months pundits across the political spectrum have written op-ed columns and long articles questioning whether geopolitical events such as war and polarized politics signal the end of globalization. This post considers those...
CSA Research - May 19, 2022
Buyer strategic planning
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Global content
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Do B2B Buyers Value Localized Experiences?
“Would you pay more for a localized product?” That’s been a core question in CSA Research’s long-running “Can’t Read, Won’t Buy” (CRWB) series of survey-driven reports. Since our first analysis in 2006 we’ve seen a strong preference for loc...
CSA Research - March 2, 2022
Buyer language selection
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Customer experience
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7 Steps to Ensure Japanese Linguistic Quality
So you want to be big in Japan? What does it take to promote your brand in the country and how can you avoid being seen as a sub-par performer in a market widely known for its expectations for excellence? The Japanese market is an attractiv...
Arle Lommel - November 11, 2021
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International marketing
Market entry
Quality
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