Home > Featured-Content > For-LSPs > Industry-Data-and-Resources
CEO Transline
The first half of 2024 was definitely characterized by an increased demand for the usage of machine translation and AI-influenced workflows combined with consulting services on the topic of AI. In addition, macroeconomic circumstances mean that companies have to economize on many projects and are therefore looking for ways to reduce costs. The continuing demand for digital processes, improvements in productivity, and the associated fall in costs are fueling the use of modern technologies.
Our customers definitely expect us—as experts in language management—to advise them on these topics and suggest the best solutions, including the corresponding workflows. The problem here is that many users still have no real idea of how to use them correctly, and expectations and reality often diverge.
In our eyes, we have to find the best possible solutions for the customer and user of the translation environment, which is certainly part of Post-Localization; offering a simple translation or localization is no longer nearly enough, as they really need process consulting.
The price pressure is increasing, and customers want to pay less money for the same service due to supposed AI improvements. Now we need to convince the customer that AI will give them more service for the same price, which they can then use profitably. I am excited about future developments and where the journey will take us.
As we enter 2025, we face both challenges and exciting opportunities. AI entered the market and a lot of industries understood what they can use it for without having their own experts, so it’s the people who know the technology who truly drive the change. While AI offers new tools for automation, it’s the human ability to innovate that remains at the core of our success.
The need for content transformation, localization, and connection is stronger than ever with a demand for globalization, and as an industry, we have the opportunity to embrace AI in ways that enhance our work rather than replace it.
In 2025, we will continue to focus on innovation, operational efficiency, and customer-centricity, all while adapting to a rapidly evolving landscape. By staying true to our claim—creating global success stories—we are well-positioned for future growth, no matter what challenges lie ahead.
Here’s to a year of progress, collaboration, and success.