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Don’t Lose Big Money by Saving Pennies on Localization

It’s the end of 2023 and, rather than contemplating a bright and happy new year, many enterprise localization groups are looking at another year of austerity measures. Through most of 2023 they told us they were either holding steady on spe...
Arle Lommel - December 20, 2023
Buyer strategic planning
Market entry
ROI
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Five Ways to Save Money on Video Localization
Many firms continue to ramp up for webinars, virtual presentations, and multilingual online events. If you’re on a mission to scale from two to five or even more languages for video content, managing your budget will be critical for success...
Rebecca Ray - August 25, 2020
Buyer budgeting
ROI
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Data to Predict Language ROI
Far too many companies rely on anecdotal data; rough measures based on GDP, and the number of people who speak languages, or even less precise guides such as executive gut feel or a knee-jerk reaction to loud or political feedback. These me...
Alison Toon - February 13, 2020
Buyer language selection
Buyer strategic planning
ROI
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Three Reasons Your China Strategy May Need a Tune-Up
When was the last time your strategic planners or management team reviewed what you’re doing in China − and why? If it hasn’t been within the last 12 months, here are three reasons why it’s time for an assessment, along with recommended act...
Rebecca Ray - October 16, 2019
Business climate
Buyer strategic planning
International marketing
ROI
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Essential Data to Support the Strategic Planning and Budgeting Season
Many readers of this blog are gearing up to work on strategy development and budget forecasting for next year – whether they work in the B2C, B2B, or non-profit sectors. To support you in that endeavor, below we provide three datapoints tha...
Rebecca Ray - January 4, 2019
Buyer budgeting
ROI
Buyer strategic planning
Buyer language selection
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