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LSP strategic planning
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Breakfast Aisle Branding: Lessons in Differentiation
For language service providers, finding the right way to stand out in a crowded marketplace is a lot like navigating the breakfast cereal aisle at your local grocery store. This aisle is a tapestry of colors, characters, flavors, and promis...
CSA Research - August 19, 2024
LSP business management
LSP sales and marketing
LSP segmentation
LSP strategic planning
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GenAI Disruption Drives LSP Transformation
Will GenAI enable LSPS to become strategic global content service providers (GCSPs)? We first described the evolution of GCSPs in “The Language Services Market: 2017” report and introduced it to our CEO Leadership Council members at the Bos...
CSA Research - June 7, 2023
Artificial intelligence
Global content
LSP growth
LSP strategic planning
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Is GenAI Going to Replace NMT?
It is incredible to think that, less than eight years after the first publicly available neural machine translation (NMT) systems appeared on the scene, some media coverage already sees NMT as so 2015. As generative AI (GenAI) really explod...
Arle Lommel - May 25, 2023
Artificial intelligence
LSP strategic planning
Translation Technology
Machine translation
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How FOMO Manifests Itself at LSPs
FOMO – the fear of missing out – relates to the anxiety people feel when they are worried about missing out on opportunities. Companies are not immune to this phenomenon. And many LSPs have a bad case of it – even if they aren’t aware of it...
CSA Research - February 13, 2023
LSP segmentation
LSP strategic planning
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Is a 4-Day Work Week Possible for LSPs?
Companies all over the world are experimenting with breaking away from the traditional five-day work week to move to a more condensed or shortened one. My husband, an HR manager, has implemented 4x10 (4 days of 10 hours each) at his company...
CSA Research - January 31, 2023
LSP business management
LSP strategic planning
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