Loading......

Home > Blogs & Events > Blogs

LSP sales and marketing
blog-image

Unlocking the Power of Upselling and Cross-Selling
Upselling and cross-selling aren’t just buzzwords—they’re critical strategies that allow LSPs to deliver more value to their clients while driving growth. For project managers and account managers, knowing when and how to offer additional s...
CSA Research - October 8, 2024
LSP project management
LSP sales and marketing
    Read more
blog-image

Breakfast Aisle Branding: Lessons in Differentiation
For language service providers, finding the right way to stand out in a crowded marketplace is a lot like navigating the breakfast cereal aisle at your local grocery store. This aisle is a tapestry of colors, characters, flavors, and promis...
CSA Research - August 19, 2024
LSP business management
LSP sales and marketing
LSP segmentation
LSP strategic planning
    Read more
blog-image

Competing against Bigger LSPs
When competing with large language service providers, small and mid-sized LSPs can feel at a disadvantage when it comes to securing or safeguarding revenue. However, it does not have to be that way. It is not always about size when presenti...
CSA Research - September 14, 2022
LSP business management
LSP growth
LSP maturity
LSP sales and marketing
LSP strategic planning
    Read more
blog-image

How to Perfect Your Cold Emailing Technique
Cold emailing is the equivalent of cold calling – the solicitation of a potential customer who had no prior interaction with a salesperson – and is simply handled by email. It means you reach out to a sales target without them having made t...
CSA Research - March 30, 2022
LSP sales and marketing
LSP segmentation
    Read more
blog-image

Planning a Strong Account Management Framework for 2022
In January, language service providers are often busy planning the year ahead. This year, we observed that many are putting special emphasis on improving their client care function. We’ve been busy holding online workshops with LSPs to help...
CSA Research - January 19, 2022
LSP growth
LSP project management
LSP sales and marketing
    Read more