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Customer experience
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Spanish-Speakers: Informal or Formal?
Do you work for a brand that addresses Spanish-speaking prospects and customers formally during some phases of their experience with your company, while informally during others? You’re not alone in mixing these styles of address – this is...
Rebecca Ray - October 22, 2024
Buyer language selection
Customer experience
International marketing
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Automated Interpreting: A Blessing or a Curse?
Some people feel that using artificial intelligence (AI) to interpret human speech is a curse because individuals using the service could suffer harm due to mistranslations or because interpreters might lose their livelihood. Others embrace...
CSA Research - November 20, 2023
Artificial intelligence
Customer experience
Customer support
Industry news
Interpreting
Interpreting technology
Quality
Technology adoption
Automated Interpreting
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When No Doesn’t Mean “No”
The word No seems to have been going around a lot in conversations lately. From discussions (welfare, personal space, the right to say No) to a conversation with my local taxi driver about the use of the word “Non” as a simple statement in...
Alison Toon - January 17, 2023
Customer experience
Localization maturity
Machine translation
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Don’t Let Your Children Grow Up to Be Content Moderators
Would you encourage a colleague, a friend, or your children to work in a profession that is extremely damaging to their mental health? No, I didn’t think so. However, that’s exactly what we’re doing when hiring people to moderate extremely...
Rebecca Ray - December 7, 2022
Artificial intelligence
Customer experience
Global content
Intelligent content
Corporate social responsibility
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What is Authentic Voice Today?
As part of an ongoing investigation into multimedia localization tools and practices, CSA Research is examining enterprises’ global use of video. A combination of professional interest while researching marketing content and personal intere...
Alison Toon - September 1, 2022
Artificial intelligence
Customer experience
Global content
Translation technology
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