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Buyer language selection
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Spanish-Speakers: Informal or Formal?
Do you work for a brand that addresses Spanish-speaking prospects and customers formally during some phases of their experience with your company, while informally during others? You’re not alone in mixing these styles of address – this is...
Rebecca Ray - October 22, 2024
Buyer language selection
Customer experience
International marketing
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What Separates Language from Accessibility and Responsibility?
All companies have many regulations and business requirements to comply with today – plus additional scrutiny from enforcers and public commentary alike. It may seem like a never-ending list: doing what’s right for the business, humanity, a...
Alison Toon - October 25, 2022
Artificial intelligence
Buyer language selection
International marketing
Website localization
Corporate social responsibility
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Let Data Save Your Budget
It’s planning time once again, but this task is especially fraught this year as companies are facing another year of turmoil just as large-scale pandemic woes seemed to end. But now, looking at hyperinflation levels not seen in the US and w...
Arle Lommel - October 11, 2022
Business climate
Buyer budgeting
Buyer language selection
Buyer strategic planning
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Do B2B Buyers Value Localized Experiences?
“Would you pay more for a localized product?” That’s been a core question in CSA Research’s long-running “Can’t Read, Won’t Buy” (CRWB) series of survey-driven reports. Since our first analysis in 2006 we’ve seen a strong preference for loc...
CSA Research - March 2, 2022
Buyer language selection
Country/region data
Customer experience
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Arabic: To Localize or Not to Localize, That Is the Question
With over 222 million Arabic-speaking web users, and an online economic opportunity of 2.5 trillion US dollars in 2020, Arabic is an attractive option for global brands. Nevertheless, it appears on far fewer sites than its potential would i...
Arle Lommel - June 5, 2021
Buyer language selection
Buyer strategic planning
Country/region data
International marketing
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